![]() Not many retailers can claim that even their most loyal customers come back and buy something every month. ![]() While e-commerce provides a vehicle not just to shop but also the thrill of the hunt for the best price or the last size four Prada blouse, the Olsens have latched on to a next-generation concept in customer loyalty and conversion. Through word of mouth that company's gained "millions in monthly revenues" within a year and raised $20 million in funding, a whopping $13 million of which came last August from Lightspeed Venture Partners. Though they're going a slightly different route in terms of offerings, the Olsens no doubt paid close attention to Kim Kardashian's ShoeDazzle. The site delivers a one-two fashion punch: a preponderance of posh minimal styles and the pressure to click and buy before some other lucky fashionista grabs it.īasics may expand into knits and sweaters but for now, the Olsens are going to fine tune this wardrobe staple and stick to a lower price point of $29.99. The two were spot on when The Row's e-commerce launched last summer. But despite the near-overnight success of each of their brands, the Olsen sisters were somewhat slow to convert to the Web, partly reluctant because they wanted to provide a complete user experience. The Row's been lauded by fashion's upper echelons, recently earning the duo a spot in the prestigious Council of Fashion Designers of America. They now have four labels under their purview that range from haute luxe The Row to mid-priced Elizabeth and James, Textile Elizabeth and James, to cheap chic Olsenboye (available at JCPenney). The billionairesses parlayed their star turn on 80s sitcom Full House into an empire that evolved from film to fashion. We understand that not everyone wants something every month, so if you'd like to skip a month, simply sign in to your account by the fifth day of the month, click the Skip the Month button in your showroom, and you will not be charged for that month. Members receive a new selection at the beginning of each month, and once you place your first order, you will be charged $39.95 on the sixth day of each month, which includes our stylists' efforts and expertise, one gorgeous item, and free shipping. ![]() ShoeDazzle (helmed by reality star Kim Kardashian since 2008) explains it in a conspiratorial way, as if you were shopping with an indulgent friend: Other clubs offer membership in exchange for information (lengthy registration meant to winnow down style preferences) and then cost $39.99 per month for a selection. Sites such as JewelMint (BeachMint's first venture in partnership with actress Kate Bosworth) and JustFabulous (now featuring the chic and smart stylist duo behind Who, What, Wear) use social media, celebrity stylists, and sigh-inducing exclusive collections to offer personalized shopping and bring the whole experience into the millennium. But it's not your grandma's of-the-month club. StyleMint is part of a new wave of e-commerce platforms based on the old book-of-the-month model. Set to debut in July (see, they're already generating big buzz) is the product of a strategic partnership between the Olsen twins and BeachMint Inc., a California company headed by co-founder of MySpace Josh Berman. You can read more on Europe's new female partners here.What's a couple of billionaire entrepreneurs to do when they hit on the next big thing? Mix a little marketing expertise with the magic of being a member of an exclusive club and voila: welcome to Mary-Kate and Ashley Olsen's new e-commerce venture dubbed. ![]() To toast their success, Insider is recognizing the women in venture capital who made partner or general partner for the first time in 2022. Notably, Lightspeed, a firm with $18 billion in assets, hired five female check-writers, including one in Europe and one in Israel, showing that a " pipeline problem" isn't so hard to overcome. The analysis did not include a number of women striking out on their own to raise micro-funds, such as Glossier's former comms lead Ashley Mayer or rising media mogul Meena Harris. PitchBook data indicates that the share of women in decision-making roles at venture firms held steady year over year, with women representing 16% of general partners at firms with over $50 million in assets. However, progress slowed in a tough macro environment. The new check-writers include Meena Harris, Grace Isford, Ashley, Mayer, Sydney Sykes, and others.Įach year, more women barrel through the doors of venture capital's boy's club.But more firms made moves to close the gender gap in 2022, hiring and promoting female partners and general partners.The venture capital industry is overwhelmingly male.Account icon An icon in the shape of a person's head and shoulders. ![]()
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